Truck · 40 t · 13.60 m trailer
L7Trailer rear
Rear
- Position
- Trailer rear
- Area (W × H)
- 2.45 m × 2.70 m
- approx. area
- 6.6 m²
€899 / month / vehicle
Truck advertising · Digital screens · Germany & Europe
Your brand on the motorway. Or on the screen.
Truck advertising on more than 450 trucks in Germany and Europe. Digital screens in pharmacies and shops.Book either one – or combine both.
- trucks in our partner network
- 450+
- 40 t articulated trucks with 13.60 m trailers
- views per truck per day
- 50,000
- average, based on official traffic counts (BASt)
- driven per truck per day
- 500 km
- average, many vehicles run in two shifts
- cost per thousand views (CPM)
- < €1
- format L7 – compare TV spot: €26.67
Reach, thought in real time
Every truck a billboard. Every glance counts.
A FrameAds truck spends an average of 9 hours a day on the motorway. Every car that overtakes it or passes in the other direction sees your brand – 1.5 people per vehicle on average. That adds up to around 50,000 views per truck per day.
Illustrative simulation · per truck: Ø 50,000 views/day
Advertising space
From a white trailer to a campaign on wheels.
L7Trailer rear
6.6 m²
The rear surface (2.45 × 2.70 m) – right at eye level in traffic jams, at traffic lights and on every motorway.
L72Trailer sides
73.4 m²
Two times 13.60 × 2.70 m – your brand as a billboard on wheels, seen by everyone who overtakes.
L80Full branding
80.1 m²
Sides plus rear: around 80 m² of advertising space per truck. Maximum presence – from every angle.
Rear
Network & routes
You choose where your brand drives.
More than 450 trucks of our partner hauliers – focused on Germany or in international traffic across Europe.
FrameAds · Bad Schwartau
Schematic view · map data: Natural Earth
Europe network
International scheduled transport across Europe
Vehicles in cross-border traffic – for brands that want to be visible in several markets at once.
- Routes incl. Benelux, France, Spain, Italy, Austria, Switzerland
- Eastern Europe: Poland, Czech Republic, Hungary – handled by our Eastern Europe team
- Scandinavia traffic via Lübeck/Fehmarn
We agree specific routes, number of vehicles and availability with our partner hauliers and state them in your offer.
Truck advertising · Formats & prices
Transparent prices. Per vehicle, per month.
Choose the rear, both sides or the complete trailer – on 40 t articulated trucks that cover hundreds of kilometres on Germany's and Europe's motorways every day.
Truck · 40 t · 13.60 m trailer
L72Trailer sides
Left side
Right side
- Position
- Trailer left + right, without rear
- Area (W × H)
- 2 × (13.60 m × 2.70 m)
- approx. area
- 73.4 m²
€1,399 / month / vehicle
Truck · 40 t · 13.60 m trailer
L80Full branding
Left side
Right side
Rear
- Position
- Trailer left + right + rear
- Area (W × H)
- 2 × (13.60 m × 2.70 m) + 2.45 m × 2.70 m
- approx. area
- 80.1 m²
€1,999 / month / vehicle
One-off costs
Wrapped once. Seen for months.
Printing and installation are charged only once, at the start of your campaign. After that you only pay for the monthly advertising space – which is why a longer duration per truck pays off.
Printing
Production of the advertising film – one-off, based on area.
Installation & removal
By our partners, including travel to the vehicle – one-off.
Discounts
Volume discounts for several trucks and discounts for longer durations.
Share of one-off costs per month
The longer your campaign runs, the less they matter.
- 6-month campaign1/6 per month
- 12-month campaign1/12 per month
- 24-month campaign1/24 per month
All prices net, plus statutory VAT. Dimensions are standard dimensions and may vary for technical reasons; the actual printed area is measured in advance. Printing and installation are itemised in your individual offer.
Reach calculator
How many people will see your campaign?
Configure your campaign and instantly see reach, kilometres and media costs.
Views per month
13 m
Views in 12 months
156 m
Kilometres driven
1.6 m km
CPM (views)
€0.69
Comparison
Cost per thousand views (CPM) compared
Cost of 1,000 contacts at 1,125,000 impressions each. Lower is better.
| Channel | CPM | Price |
|---|---|---|
| Truck advertising (FrameAds, L7)€899 | €0.80 | |
| Social media€6,750 | €6.00 | |
| In-feed ads€20,000 | €17.78 | |
| TV spot (20 sec.)€30,000 | €26.67 |
Source: FrameAds media data Q1/Q2 2026; TV comparison based on the ZDF advertising rate card.
Calculation basis & sources
| A | Vehicles per motorway counting point per day | 120,000 |
|---|---|---|
| B | Ø driving hours per day | 9 h |
| C | Car contacts per day (A × B / 24) | 45,000 |
| D | People per car | 1.5 |
| E | Potential people per day (C × D) | 67,500 |
| F | Deduction: people without visual contact | 25% |
| G | Views per day (E × (1 − F)) | ≈ 50,000 |
Month = 26 working days, year = 312 working days. Many FrameAds vehicles run in two shifts (14–16 hours a day); additional contacts from parked trailers are not included.
- Counting point AD München-Allach (A99): BASt traffic count (opens in a new tab)
- Mileage: BGL industry cost model (opens in a new tab)
- Driving and rest times: Your Europe (EU) (opens in a new tab)
All values are averages for planning purposes; they do not constitute a guarantee.
Digital screens · New
Digital screens – where people buy.
Our second offer, bookable independently of truck advertising: screens in pharmacies and shops – available now. Large-format digital city screens are coming soon. Combine both if you like.
01 · Motorway
Bookable nowTruck advertising
Our core offer: your brand on more than 450 trucks – hundreds of kilometres a day through Germany and Europe.
02 · City
Coming soonCity screens
Large-format LED screens on main roads and in city centres – bookable on their own or together with truck advertising.
03 · Point of sale
Bookable nowIn-store screens
Digital displays right where purchasing decisions are made – e.g. in pharmacies and shops. Bookable on their own.
How it works
On the road in four steps.
You take care of your message – we handle everything else: design, printing, installation and playout.
01 · Day 1
Enquiry
Tell us your goal, region and budget – via the form, email or phone. We'll get back to you personally very soon.
02 · a few days
Mock-up & offer
Our designer puts your brand on the truck free of charge. You'll also receive an offer and a reach plan.
03 · 2 weeks before launch
Printing & installation
Deliver your artwork no later than two weeks before launch – we produce and install the truck wraps or play out your spots on the screens.
04 · 6–24 months
Your brand is on the move
Truck campaigns run for 6 to 24 months on the roads of Germany and Europe, screen campaigns as agreed. At the end we remove the films.
FAQ
Frequently asked questions about truck advertising & screens
Can't find your question?
We'll advise you personally – free of charge and without obligation.
How much does truck advertising with FrameAds cost?
Advertising space is billed monthly per vehicle: trailer rear (L7) from €899, both trailer sides (L72) from €1,399, full branding (L80) from €1,999 per month and truck – net, plus VAT. Printing as well as installation and removal of the film are charged only once – the longer the campaign, the less they matter per month. We offer discounts for several vehicles and longer durations.
How many people see my advertising on a truck?
On average, a FrameAds truck achieves around 50,000 views per day – roughly 1.3 million per month (26 working days). The basis is traffic counts by the German Federal Highway Research Institute (BASt), an average of 9 driving hours per day, 1.5 people per car and a conservative 25% deduction for people without visual contact.
Where do the trucks drive – only in Germany or across Europe?
Both can be booked. You can choose vehicles that cover around 80% of their mileage on German motorways, or vehicles in international scheduled transport across Europe, e.g. to the Benelux countries, France, Italy, Austria, Poland and the Czech Republic. The specific routes depend on our partner hauliers and are stated in your offer.
How long does a campaign run?
Typical durations are between 6 and 24 months. The artwork should be available no later than two weeks before the desired campaign start.
Who designs, prints and applies the advertising?
We do. On request, our designer creates a first draft (mock-up) based on your brand identity. We organise printing, installation and removal of the films with our partners – including travel to the vehicle's location.
Why is truck advertising cheaper than TV or social media?
With the same reach of 1,125,000 impressions, the cost per thousand (CPM) of a FrameAds truck is around €0.80 – compared with approx. €6.00 for social media, €17.78 for in-feed ads and €26.67 for a 20-second TV spot. In addition, the advertising cannot be clicked away and runs for many hours every day.
Does FrameAds also offer digital advertising on screens (digital out-of-home)?
Yes. Digital screens right at the point of sale, for example in pharmacies and shops, can be booked now – on their own or as an extension of your truck campaign all the way to where the purchasing decision is made. Large-format digital screens in cities, e.g. on main roads, are coming soon; you can register your interest now without obligation.
Your contacts
Personal. Direct. Europe-wide.
Giuseppe
CEO
giuseppe@frameads.euLaura
Sales Manager
laura@frameads.euPatryk
Sales Manager
patryk@frameads.euThomas
Haulier Partner Management DACH
thomas@frameads.euAnna
Haulier Partner Management Eastern Europe
anna@frameads.eu
Enquiry
Let's put your brand on the road.
Filled in within two minutes, free and without obligation. You will receive:
- a first draft of your advertising (mock-up) – on the truck or on the screen
- an individual reach plan
- your offer – including volume and duration discounts