Guide: truck advertising & digital screens

Clear answers to the questions businesses ask us most often – with real prices, a transparent reach calculation, routes in Germany and Europe and practical tips for your campaign.

• Truck advertising guide

  Truck advertising: costs, formats and reach at a glance

  Prices per truck and month, ad space dimensions, reach calculation, comparison with TV and social media, and tips for an effective design.

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• Ad formats guide

  Truck ad formats compared: rear, sides or full branding?

  Rear, sides or everything? Sizes, prices, visibility and design tips per format – with a decision guide by campaign goal.

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• Germany guide

  Truck advertising in Germany: motorways, regions and reach

  The main motorway corridors, regional focus areas from Hamburg to Munich and the reach a truck delivers in Germany.

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• Europe guide

  Truck advertising in Europe: international routes and countries

  International routes from Benelux to Poland, Eastern Europe, the Alps and Scandinavia – plus tips for campaigns in several countries.

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• Digital screens guide

  Advertising on screens in pharmacies and shops: how point-of-sale advertising works

  How advertising on screens in pharmacies and shops works, who it is worthwhile for, how to book it and how to combine it with truck advertising.

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• Glossary

  Glossary: key terms in truck advertising and out-of-home

  CPM, views, rear advertising, DOOH and more – the key terms from A to Z.

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