Europe guide
Truck advertising in Europe: international routes and countries
FrameAds editorial team · Updated on
With the Europe network, your ad travels on trucks in international scheduled traffic – including Benelux, France, Spain, Italy, Austria, Switzerland, Poland, the Czech Republic, Hungary and Scandinavia. Your brand becomes visible in several countries with one campaign – using the same formats as in Germany.
Why truck advertising in international traffic?
International trucks connect Europe’s major economic regions. A campaign in the Europe network makes your brand visible along these routes in several countries – without having to find and book ad space in each country yourself. You have one contact and one offer.
The main international routes
| Route | Course (selection) | Countries |
|---|---|---|
| Benelux | Bremen – Amsterdam – Rotterdam – Antwerp – Brussels | Germany, Netherlands, Belgium |
| France/Spain | Cologne – Brussels – Paris – Lyon – Barcelona – Madrid | Germany, Belgium, France, Spain |
| Luxembourg | Frankfurt – Luxembourg – Paris | Germany, Luxembourg, France |
| Switzerland/Italy | Basel – Zurich – Milan – Bologna | Switzerland, Italy |
| Brenner | Munich – Innsbruck – Bologna | Germany, Austria, Italy |
| Austria/Hungary | Munich – Salzburg – Vienna – Budapest | Germany, Austria, Hungary |
| Czech Republic | Nuremberg – Prague – Wrocław | Germany, Czech Republic, Poland |
| Poland | Berlin – Poznań – Warsaw | Germany, Poland |
| Southern Poland | Dresden – Wrocław – Warsaw | Germany, Poland |
| Scandinavia | Lübeck – Copenhagen – Malmö | Germany, Denmark, Sweden |
Truck advertising in Poland and Eastern Europe
Poland is connected via two corridors: Berlin – Poznań – Warsaw and Dresden – Wrocław – Warsaw. There are also connections to the Czech Republic (Prague) and Hungary (Budapest). A dedicated team looks after the vehicles in Eastern Europe, and we also answer enquiries in Polish.
The other way round, for Polish companies: with trucks in the Europe network or with a Germany focus, your brand becomes visible on German motorways – for example if you want to win customers in Germany.
Western Europe: Benelux, France and Spain
From Bremen the trucks go to Amsterdam, Rotterdam, Antwerp and Brussels; from Cologne via Brussels and Paris to Lyon, Barcelona and Madrid. Another route runs from Frankfurt via Luxembourg to Paris.
South: Austria, Switzerland and Italy
Over the Brenner Pass, trucks run from Munich via Innsbruck to Bologna; through Switzerland from Basel via Zurich to Milan. Towards the south-east, the route leads from Munich via Salzburg and Vienna to Budapest.
North: Denmark and Sweden
Scandinavia traffic runs via Lübeck and Fehmarn to Copenhagen and Malmö – right next to our base in Bad Schwartau.
Tips for campaigns in several countries
- Internationally understandable: logo, image and a short message work in every country – long texts in one language do not.
- One address for all markets: a domain that works everywhere, or clearly recognisable country pages.
- Check the rules in each country: some products are subject to country-specific advertising rules – talk to us early about special products.
- Mockup first: we show you free of charge how your design looks on the truck.
Frequently asked questions
In which countries does my ad travel?
In the Europe network, among others in Benelux, France, Spain, Italy, Austria, Switzerland, Poland, the Czech Republic, Hungary, Denmark and Sweden. Specific routes are stated in the offer.
Can I choose specific countries?
Tell us your target markets. We agree which countries the vehicles cover with our partner hauliers and state this in the offer.
In which language will I be supported?
In German, English and Polish. There is a dedicated team for Eastern Europe.
Which formats are available in the Europe network?
The same as in Germany: trailer rear (L7), trailer sides (L72) and full branding (L80).
Plan a campaign in the Europe network
Tell us which markets you want to reach. We check suitable vehicles and send you a mockup, routes and an offer.
Request a Europe-network campaign